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Administration
network nodes that international cloud service providers
have built across the globe has effectively shortened the
mail delivery route between TaiwanICDF and overseas
units, improving mail transfer rates and significantly
upgrading each unit’s mailbox capacity to 50 GB, and
thereby meeting overseas colleagues’ need to consume
significant storage space for the handling of large
volumes of mail.
Implementing Comprehensive Digital Services,
Improving the Quality of Management
Decisions
Given the TaiwanICDF’s limited resources, a number
Public Communications
To respond to trends reflected in the digitization of
communications and to expand the effectiveness of our
public communications, our external communications
strategy for the past year has embraced an “active
marketing” approach, combining both online and physical
media or events together with mixed-media text and
audiovisual interfaces to carry out integrated marketing
operations. This has yielded numerous benefits in terms
of digitizing the tools used in creating publicity materials,
expanding and bringing content to life, and using material
resources sustainably.
In terms of producing and distributing publications
and publicity materials, for example, a new in-house unit
has begun to produce introductory short films covering
important operations and events for our annual report
and e-newsletters. We have also added a new feature
called Development Focus to the news section of our
website, providing a weekly overview of the key events,
international issues and stories taking place in the world
of development. We are also integrating graphics and
audiovisual media into the promotion of our projects, and
in combination with our official website, which remains
at the heart of our public communications, carrying out
active marketing through social networking, free Internet
media and a variety of digital tools.
In terms of our online presence, we produced 12 short
films, in Chinese and English, about long-term volunteers
with the TaiwanICDF Overseas Volunteers Service, the
recruitment of professional Mandarin teachers, our
International Cooperation and Development Summer
Camp, and projects in Haiti, Kiribati and Belize, as well
of important ICT developments remain to be completed,
yet we have also already achieved significant results,
and to date have carried out the digitization of services
in close connection with colleagues’ operations. In the
future, we will continue to respect the latest ICT-related
technical developments and trends, following our core
plan for the development of our ICT systems, introducing
the appropriate new technologies – application systems,
databases, storage facilities, backup and recovery –
and deepening the services available to overseas units,
thereby implementing comprehensive digital services
that are integrated with our operations, and improving the
quality of management decisions.
as about UN international days such as World Food Day,
all of which have been posted on our official website
and on social networking sites. We have also used apps
to publicize our projects and associated operations,
providing access to a wider variety of instant-access
public communications platforms.
In terms of promotional events, we organized a touring
photography exhibition, small-scale themed seminars, an
international volunteer forum and exhibition, and events in
combination with world day topics or consistent with the
priority areas or topics covered by our online promotional
activities.
We also hosted visits by high school and college
students, advocating and promoting foreign aid. With
these young people at a stage where their ideas are still
taking shape, we’ve drawn on their fashion for using the
Internet to share things to let the idea of international
development assistance become embedded on
campuses, forming seeds that spread rapidly via
the TaiwanICDF’s online interfaces and inspire the
dissemination of ideas by spontaneous means.
Finally, we are extending the use of the TaiwanICDF
logo in planning and designing applications of publicity
materials, including across our business cards,
envelopes and stationery, the mobile backdrop that we
use in interviews, and other common items carrying our
organizational branding. Through strengthening the visual
effect of our overall image, integrating the use of our
logo across the whole organization is thus enhancing the
synergy of our international publicity efforts.