Project Name：Enhancement of Karawang Vegetable and Fruits Marketing System Project

Project status：Projects in Operation

Project Description：

The "Karawang Horticulture Development Project" implemented by the technical mission in Indonesia from 2020 to 2022 used production technology, agriculture road establishiment and farmer cooperative assistance to assist farmers in Karawang to switch from planting rice to high-value cash crops and improve farmers' The income reached 24%. In order to continue to strengthen the goals of increasing farmers' income, improving farmers' living standards and expanding employment in the agricultural sector, the Indonesian Ministry of Agriculture has continued to contact Taipei Economic and Trade Office in Indonesia to expand the results of this project and continue to provide guidance to local farmers to improve crop productivity. And to develop diversified marketing, this project will take the Karawang cooperative as the main body, and cooperate with local distributors by combining neighboring areas to form a "small scale farmers production alliance" to develop diversified channels, increase supply items, and The goal is to strengthen consumer brand awareness, thereby strengthening the resilience of the fruit and vegetable marketing system in Karawang, and echoing the 2nd and 8th goals of the United Nations Sustainable Development Goals (SDGs). The main objectives of this plan include: (1) Developing diversified channels; (2) Increasing channel supply items and developing star products; (3) Strengthening consumers’ brand awareness.

Region：Asia-Pacific

Implementation Start Date：2023-01-01

Implementation End Date：2025-12-31

Project Objectives：

1.  Developing diversified channels;
2. Increasing channel supply items and developing star products;
3. Strengthening consumers’ brand awareness.

Executing Agency：

1. Taiwan Technicl Mission
2. Indonesian Ministry of Agriculture
3. Karawang Municipal Government Agricultural Bureau

Current Progress：

To the end of March 2024, the following activities have been completed:

1.     Establishment 6 non-traditional marketing channels for small farmers to sell to supermarket “Pasarnow “、"Papaya"、"Rezeki"and “Kemchicks”

2.     Counseled farmers to cultivate 39.01 ton products, to sell to supermarket.

3.     Holding 14 workshop.

Project Contact：Ken Hua Chang

Phone：+886228732323 #6045

E-mail：k.h.chang@icdf.org.tw

Projected Benefits：

 The production sale for non-traditional market increased by 25% .

Mission：Taiwan Technical Mission in the Republic of Indonesia