Page 28 - 國合會2016電子書-英文

2 Case Study

Farmers’ Organization Marketing
Capacity Enhancement Project

Farmers’ Organization Marketing Capacity Enhancement Project of El Salvador
provides guidance to horticultural cooperatives for the packing of chayote
gourds at the collection and service center.

El Salvador is the smallest country PAF) and covers the following four organized to increase the visibility of El
among Taiwan’s diplomatic allies in areas: strengthen the agricultural Salvador’s quality agricultural products
Central America. Due to the limitations marketing and distribution capacity and promote the concept of “local
in its natural environment, high material of the public and private sectors, production for local consumption” to
and labor costs and the Dominican improve the functions of CAS, develop the residents of El Salvador.
Republic-Central America Free Trade diversified marketing channels for This project is expected to double
Agreement (CAFTA-DR) with the U.S., farmers’ organizations, and enhance the sales of agricultural products
the country needs to import nearly half the uniqueness and visibility of El from farmers’ organizations in the
of its supply of fruits and vegetables. Salvador’s quality agricultural products. markets, raising profits by at least 30
The Government of El Salvador sought In the first year of the project, percent. The Salvadoran government
assistance from Taiwan to enhance Taiwan’s agricultural product marketing and farmers’ organizations are also
the functions of its Centros de Acopio experts organized training courses expected to gain the knowledge
y Servicio (CAS), the collection and for seed teachers in El Salvador and and skills necessary for independent
service center, and Centro Nacional selected 15 seed teachers to train operation of the production-marketing
de Servicios (CNS), the national farmers in the different districts. In communication platforms and
service center, and to assist with the following year, El Salvador will distribution channels established under
capacity building of professional staff. send staff to Taiwan for advanced this project. The system is expected
Taiwan’s experiences in marketing and training. In the third and fourth year to establish an integrated value chain
distribution of agricultural products are of the project, practical experience for agricultural products, increase their
expected to increase the added value exchange activities and seminars will added value and utilization rate, and
of local products, bring commercial be launched. In addition, at least four bring farmers to reasonable profit and
farmers into the distribution channels, farmers’ cooperative organizations higher income.
and expand sales of El Salvador’s will be chosen to undergo facility and
agricultural products into the operational process improvements
commercial markets. every year to ensure that they are
in compliance with good hygiene
Establishing links between practice. In addition, to strengthen the
agricultural products and the link between farmers and the market,
markets, developing diversified consultation will be provided to
distribution channels cooperative organizations to help them
This project was implemented establish permanent platforms for
in collaboration with the Ministry production-marketing communication. 30 %
of Agriculture and Livestock of El Seed teachers will then help the
Salvador (Ministerio de Agricultura cooperative organizations to update
y Ganaderia, MAG) in support of its their information. Moreover, business Expected increase in
Plan for Family Agriculture and Rural opportunity meetings, regular farmers’ income
Entrepreneurship (Plan de Agricultura farmers’ markets and agricultural
Familiar y Emprendedurismo Rural, product promotion campaigns will be

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