Project Name：Enhancement of Karawang Vegetable and Fruits Marketing System Project

Project status：Projects in Operation

Project Description：

The "Karawang Horticulture Development Project" implemented by the Technical Mission in Indonesia from 2020 to 2022 applied production technology, established distribution channels and counselled farmer cooperative, which helped the farmers in Karawang to switch from planting rice to high-valued cash crops, which raised farmers' income by 24%. For achieving the goals of increasing farmers' income, improving farmers' living standards and boosting employment in the agricultural sector, the Indonesian Ministry of Agriculture has been in contact with Taipei Economic and Trade Office in Indonesia and hoping to gain more fruitful results from this project and ask for further guidance to local farmers for the improvement of their crop productivity and to develop product diversity in the market. This project takes the Karawang cooperative as the main body and plans to establish cooperation with local distributors by intergrating neighboring areas and to form a "small scale farmers production alliance". In order to develop diversified distribution channels, increase supplied items, and raise consumers' brand awareness, thereby strengthening the resilience of the fruit and vegetable marketing system in the region. And as well, echoing the 2nd and 8th goals of the United Nations Sustainable Development Goals (SDGs). The main objectives of this project include: (1) Developing diversified distribution channels; (2) Increasing supplied items and developing star products; (3) Strengthening consumers’ brand awareness.

Region：Asia-Pacific

Implementation Start Date：2023-01-01

Implementation End Date：2025-12-31

Project Objectives：

1.  Developing diversified distribution channels;
2. Increasing supplied items and developing star products;
3. Strengthening consumers’ brand awareness.

Executing Agency：

1. Taiwan Technical Mission 
2. Indonesian Ministry of Agriculture
3. Karawang Municipal Government Agricultural Bureau

Current Progress：

As of the end of December 2024, the following activities have been fulfilled:

1.     Established 26 unconventional distribution channels for farmer organizations to sell their products to supermarket “Pasarnow “, "Papaya", "Rezeki",  “Kemchicks” and others.

2.     Expanded supermarket distribution channels, with total supplies of 52 tons and increased farmers' income by 70%. 

3.     Hosted 23 weekend markets and exhibitions.

4. Made 3 video clips for marketing purposes.

Project Contact：Ken Hua Chang

Phone：+886228732323 #6045

E-mail：k.h.chang@icdf.org.tw

Projected Benefits：

 By the end of the project, we plan to increase the production sales in unconventional market by 25%, compares to the present sales.

Mission：Taiwan Technical Mission in the Republic of Indonesia