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Guatemala
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Guatemala

Department: Technical Cooperation
Project Name: Project for the Revitalization of Crafts and Youth Entrepreneurship in Antigua Guatemala and Surrounding Municipalities in Sacatepéquez (Guatemala)
Project Description: In cooperation with the Vice Minister Office for the Development of the MIPYMEs, Ministry of Economy (MINECO), this project has the purpose of establishing a model that will facilitate the development of the cultural and creative industries. The main outputs are: 1. Establish an advisory and collaboration mechanism for the local cultural industries. 2. Introduce creative talents to revitalize traditional crafts. 3. Introduce the know-hows and best practices for branding and marketing.

To watch the video made by the TaiwanICDF: La cultura es un buen negocio
Implementation Start Date: 2019/9/17
Implementation End Date: 2022/9/16
Project Objectives: 1. Establish an advisory mechanism for local cultural industries.
(1) Hold a total of three forums and workshops on the development of local industries with youth participation.
(2) Develop an identification map of local cultural industries.
(3) Support at least three categories of local cultural industries so that they can develop industrial associations, promoting the mechanism of joint production and marketing.
(4) Establish an operational guide for consultants.
2. Introduce design thinking and creative ideas to revitalize traditional crafts.
(1) Organize a total of 12 workshops on different topics, such as product development and design, technical improvement, marketing and packaging, and operational management.
(2) Hold a youth design contest.
(3) Carry out a series of promotional activities to publicize the youth contest in the media.
(4) Provide young winners with the opportunity to conduct a learning visit in Taiwan.
(5) Develop 10 products with local cultural characteristics.
3. Introduce the branding and marketing model.
(1) Promote a set of store certification standards with local characteristics.
(2) Promote three experiential tourism routes with local characteristics.
(3) Organize three promotional events on the brand image.
(4) Help the industrial associations advised to participate in three fairs/ trade expos.
Executing Agency: 1. Ministry of Economy (MINECO), Guatemala
2. Taiwan Investment and Trade Service Mission in Central America
Current Progress: The project commenced on 7th September 2019. To the end of December 2019, the following activities have been completed:
1.The bilateral action plan of the project was signed on 17th September 2019.
2.Supported six companies to participate in the New World Craft in Antigua, 24-25 September to enhance company's product visibility and marketing ability.
3.Conducted an "OVOP / OTOP" workshop, sharing the experiences of promoting OVOP / OTOP in Taiwan and Japan.
4.Organized the first “My Town My Product Expo”, introducing the product evaluation system and certification stamps in the event;
5.Conducted a "Local Youth Industry Workshop" with participants from Landivar University and local industry producers, promoting the next year's youth design competition and local industry development.
6.Invited the Bank of Central America (BAC) to conduct a training course on "Basic Financial Management" to introduce relevant concepts and skills to the project beneficiaries.
Project Contact: YU-CHI CHEN
Phone: +886-2-28732323 Ext.208
E-mail: yc.chen@icdf.org.tw
Projected Benefits: Introduce the model of local cultural industry development in Antigua Guatemala, increase the production techniques and the marketing capacity of the beneficiaries, and revitalize the overall environment of the localities where cultural industries are developed (provide advisory support to 90 MSMEs and a minimum of 900 people involved in this sector, and increase MSMEs’ income to 10% on average).
Mission: Taiwan Investment and Trade Service Mission in Central America
Sector: Production Sectors
Sector Item: Tourism
Cooperating Country: Central America, Guatemala
Project status: Projects under implementation
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  • Date:2019/9/20
  • Date Updated:2020/2/21