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Guatemala

Department: Technical Cooperation
Project Name: Project for the Revitalization of Crafts and Youth Entrepreneurship in Antigua Guatemala and Surrounding Municipalities in Sacatepéquez (Guatemala)
Project Description: In cooperation with the Vice Minister Office for the Development of the MIPYMEs, Ministry of Economy (MINECO), this project has the purpose of establishing a model that will facilitate the development of the cultural and creative industries. The main outputs are: 1. Establish an advisory and collaboration mechanism for the local cultural industries. 2. Introduce creative talents to revitalize traditional crafts. 3. Introduce the know-hows and best practices for branding and marketing.


Implementation Start Date: 2019/9/17
Implementation End Date: 2022/9/16
Project Objectives: 1. Establish an advisory mechanism for local cultural industries.
(1) Hold a total of three forums and workshops on the development of local industries with youth participation.
(2) Develop an identification map of local cultural industries.
(3) Support at least three categories of local cultural industries so that they can develop industrial associations, promoting the mechanism of joint production and marketing.
(4) Establish an operational guide for consultants.
2. Introduce design thinking and creative ideas to revitalize traditional crafts.
(1) Organize a total of 12 workshops on different topics, such as product development and design, technical improvement, marketing and packaging, and operational management.
(2) Hold a youth design contest.
(3) Carry out a series of promotional activities to publicize the youth contest in the media.
(4) Provide young winners with the opportunity to conduct a learning visit in Taiwan.
(5) Develop 10 products with local cultural characteristics.
3. Introduce the branding and marketing model.
(1) Promote a set of store certification standards with local characteristics.
(2) Promote three experiential tourism routes with local characteristics.
(3) Organize three promotional events on the brand image.
(4) Help the industrial associations advised to participate in three fairs/ trade expos.
Executing Agency: 1. Ministry of Economy (MINECO), Guatemala
2. Taiwan Investment and Trade Service Mission in Central America
Current Progress: 1. The bilateral action plan of the project was signed on 17th September, 2019 and it commenced on the same day.
2. In order to enhance companies’ product visibility and marketing ability, the project supported six companies to participate in the New World Craft in Antigua from September 24th to 25th.
Project Contact: YU-CHI CHEN
Phone: +886-2-28732323 Ext.208
E-mail: yc.chen@icdf.org.tw
Projected Benefits: Introduce the model of local cultural industry development in Antigua Guatemala, increase the production techniques and the marketing capacity of the beneficiaries, and revitalize the overall environment of the localities where cultural industries are developed (provide advisory support to 90 MSMEs and a minimum of 900 people involved in this sector, and increase MSMEs’ income to 10% on average).
Mission: Taiwan Investment and Trade Service Mission in Central America
Sector: Production Sectors
Sector Item: Tourism
Cooperating Country: Central America, Guatemala
Project status: Projects under implementation
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  • Date:2019/9/20
  • Date Updated:2019/10/28